GREER RIDDELL
GREER RIDDELL
GREER RIDDELL
TikTok Edits
As part of my role as Social Media Coordinator at Collider, my focus has been increasing followers and engagements on TikTok. This includes sharing interesting interview clips from actors and directors but also creating our own original content such as memes and fan edits.
Currently our most popular original content revolves around the TV series House Of The Dragon, The Boys, and The Acolyte.
Social Media Campaigns
While working as Social Media Coordinator at the University of Surrey, I was tasked with devising a memorable April Fools’ Day campaign across all social media platforms. I redesigned the University's iconic golden stag logo to be a golden goose instead, jokingly linked to the fact that Surrey has a large goose population on campus.
When the logo was changed on 1st April, students along with staff members and international collaborators believed that this was a real rebrand; the stag logo was reinstated at the traditional 12pm. For this project I won a company-wide award in my first month employed at the company.
News
Designing social media posts for various brands including Collider to help share the latest Movie/TV news and to increase social media engagements.
Memes
As part of my role as Social Media Coordinator at Collider, my focus has been increasing followers and engagements on TikTok. This includes sharing interesting interview clips from actors and directors but also creating our own original content such as memes and fan edits.
Currently our most popular original content revolves around the TV series House Of The Dragon, The Boys, and The Acolyte.
Multi-Platform Campaigns
To increase RAJAR listener figures and to help create storytelling moments on the Peter Gordon Breakfast Show, one presenter went on three blind dates with listeners. I went along and filmed each date at popular local restaurants re-creating the Channel 4 series First Dates.
Three episodes were created and were a big hit across social media and provided content to play out on air when they discussed how each date went.
Branded Content
Eagle Radio celebrated Random Acts Of Kindness Month every February by going out into the broadcast area and doing nice things for people including paying for their weekly shop or giving gifts to healthcare workers. This was an important way to give back to the local community but, at the same time, show the presenters physically out and about interacting with the area.
I went along to each Random Act of Kindness in the month and filmed a video of what happened for social media so members of the public could spot themselves online later in the day. This was a project that I completed every February during my time at Eagle Radio.
TESTIMONIALS
"Having set a gold standard for Eagle Radio’s digital content, we’ve had numerous requests from Content Managers for Greer to deliver training programmes internally and for commercial clients. Greer’s experience has enabled us to develop brand new revenue streams that complement and accelerate traditional radio advertising."
Eagle Radio Ltd
Radio Academy's 30 Under 30 Nomination
"Wonderful product, honestly I could not give more wonderful thoughts for this product and seller. Spoke to the seller directly a couple of times and was pleasantly handled. They were kind and helpful and patient. As for the product, I am completely in love. Everything looked perfect... and I couldn’t fault the quality if I tried. Could not be happier and I will 100% use this shop again and would recommend to anybody."
Customer Feedback
January Media Production
"A good all-rounder - which is a significant achievement in student radio. The on air work is completed by production work, social media and outside broadcasts. Committee membership and engagement is also impressive. In all, an impressive entry…from…a passionate radio practitioner."