GREER RIDDELL
GREER RIDDELL
GREER RIDDELL
Product Design
Developed a popular online store selling homeware and accessories relating to TV shows, film and popular culture for an 16-30 year old audience. Learning several methods of production and design to successfully create my own range of products including candles, t-shirts, scrunchies, greetings cards, tote bags, and pin badges.
Achieved over 2,000 sales in first year of trading in 2020-2021 despite COVID19. Sales made across Shopify and Etsy only.
Thumbnail Design
Assisting organisations and individuals by filming and editing videos including commercial messaging, awards entries, events, lectures and interviews. Also grew January Media Production and my own personal YouTube Channel and TikTok.
Member of both the YouTube Partner Programme and TikTok Creator Fund. January Media Production has approx 35K followers across all video and social media platforms to date.
Social Media Posts
Designing social media posts for various brands including Collider to help share the latest Movie/TV news and to increase social media engagements.
January Media Production
Developed my own magazine-style website during COVID19 to host articles, videos, podcasts etc. Successfully grew an international audience on the site and associated social media platforms especially YouTube and TikTok. The site delivers display advertising and YouTube/TikTok revenue but is also used as a content marketing tool for ecommerce.
Built on Bolt CMS to create my own bespoke Content Management System using Twig templates. Strong SEO strategy leading to first page Google ranking for all article and product keywords. Regularly featured on Google Discover.
Branding
Designed and developed my own brand January Media Production as well as consistent branding for projects including the Back to the Boardroom podcast.
Social Media Campaigns
While working as Social Media Coordinator at the University of Surrey, I was tasked with devising a memorable April Fools’ Day campaign across all social media platforms. I redesigned the University's iconic golden stag logo to be a golden goose instead, jokingly linked to the fact that Surrey has a large goose population on campus.
When the logo was changed on 1st April, students along with staff members and international collaborators believed that this was a real rebrand; the stag logo was reinstated at the traditional 12pm. For this project I won a company-wide award in my first month employed at the company.
TESTIMONIALS
"Having set a gold standard for Eagle Radio’s digital content, we’ve had numerous requests from Content Managers for Greer to deliver training programmes internally and for commercial clients. Greer’s experience has enabled us to develop brand new revenue streams that complement and accelerate traditional radio advertising."
Eagle Radio Ltd
Radio Academy's 30 Under 30 Nomination
"Wonderful product, honestly I could not give more wonderful thoughts for this product and seller. Spoke to the seller directly a couple of times and was pleasantly handled. They were kind and helpful and patient. As for the product, I am completely in love. Everything looked perfect... and I couldn’t fault the quality if I tried. Could not be happier and I will 100% use this shop again and would recommend to anybody."
Customer Feedback
January Media Production
"A good all-rounder - which is a significant achievement in student radio. The on air work is completed by production work, social media and outside broadcasts. Committee membership and engagement is also impressive. In all, an impressive entry…from…a passionate radio practitioner."