Greer Riddell

About

Hello! I'm Greer. Thanks for browsing my portfolio. I am an experienced content producer and manager who has worked with clients in radio, digital publishing, higher education and entertainment. If you think we can work together, say hello in an email 👋🏻

  • Can travel? National and International
  • Residence London, United Kingdom
  • Languages English (Native)
  • E-mail hello [at] greerstorm [dot] co [dot] uk
  • Pronouns shey/they

Experience

Current
Freelance

Presenter, Voice-Over, Journalist

Chosen as host, guest and on-air contributor for a variety of UK Radio Stations and Podcasts (UK and USA) including in the role of TV and Entertainment Critic. Articles published in several publications about my own work, and commentary on TV and Film.

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2020 - Present
January Media Production

Business Owner

Developed my own magazine-style website during COVID19 to host articles, videos, podcasts etc. Successfully grew an international audience on the site and associated social media platforms especially YouTube and TikTok. The site delivers display advertising and YouTube/TikTok revenue but is also used as a content marketing tool for ecommerce.

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2020 - Present
January Media Production

Product and Ecommerce Manager

Developed a popular online store selling homeware and accessories relating to TV shows, film and popular culture for an 16-30 year old audience. Learning several methods of production and design to successfully create my own range of products including candles, t-shirts, scrunchies, greetings cards, tote bags, and pin badges.

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2020
Freelance

Digital Content and Video Producer

Assisting organisations and individuals by filming and editing videos including commercial messaging, awards entries, events, lectures and interviews.

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2015 - 2019
Eagle Radio Ltd

Digital Content Manager

Responsible for all digital strategy, digital content and digital marketing, website, and social media for Eagle Radio. Directing the Content Manager on digital campaigns and strategy. Helping increase RAJAR figures through compelling online content and creating a reliable, trusted and discoverable website. Recruitment and people management for the Digital team.

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2015 - 2019
UKRD Group

Digital and Video Content Specialist

Supported the wider UKRD Group (radio stations in the network and parent company) with social media and video content for group-wide initiatives. This included flagship campaigns such as Local Radio Day and day-to-day content such as Entertainment news.

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2015 - 2018
Eagle Radio Ltd

Digital Content Producer

Responsible for creating all digital, social media and video for Eagle Radio’s digital campaigns, events and radio shows. Driving revenue from organic and paid social media, website display advertising, e-commerce (inc. vouchers) and branded video content for advertisers. Managing all social media platforms including Facebook, Twitter, Instagram, YouTube including customer service.

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2022
University of Surrey

Social Media Coordinator

Responsible for creating a content calendar and scheduling social media across the main University channels with content gathered from all faculties and departments. Working across staff and student communications to deliver key messages around wellbeing, fundraising, events, university rankings and results as well as key moments in the student journey such as examinations, graduation, clearing and welcome week.

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Education

2015
University of Warwick

Film Studies BA

Modules included Theories of the Moving Image, Film Criticism, Film History, Film Aesthetics, National Cinemas (Japanese, Italian Neorealism, Swedish Cinema, British Cinema), Television History and Criticism, Silent Cinema, Postmodern Cinema.

2012
Dover Grammar School For Girls

6 A-Levels

English Literature, Classical Civilisation, Computer Science, Media Studies, Geography, Photography, General Studies.

2010
Dover Grammar School For Girls

12 GCSEs

Including English Literature, English Language, Latin, Ancient Classical Greek, French, Geography, Product Design, Information Technology.

Technologies

  • Adobe Creative Cloud
  • Google Analytics
  • Premiere Pro
  • Adobe Audition
  • YouTube
  • Google Adsense
  • Search Console
  • HTML
  • Shopify
  • Adobe Illustrator
  • CSS
  • TikTok
  • Adobe After Effects
  • Bolt CMS
  • Buffer
  • Adobe Fresco
  • Hubspot CRM
  • Adobe Photoshop
  • Canva
  • Twig
  • Hootsuite
  • Apple Podcasts
  • Adobe Lightroom
  • Automations
  • Adobe InDesign
  • Chat GPT
  • RSS Feeds

Futher Experience

2014

Runner

BBC Flog It
2014

Content Production Intern

Wise Buddah, BBC Radio 2
2013 - 2015

Head of Audio/Video Production

Radio Warwick 1251AM
2012 - 2014

Performance Steward

Warwick Arts Centre

Certificates

Content Director Certification

UKRD Group
2018

Starting A Successful Business

University of Oxford
2021

Fundamentals of Digital Marketing

Google UK
2017

London Summer School in Classics

King's College London
2008

Bronze Award

Duke of Edinburgh Award
2010

Full UK Drivers Licence

DVLA
2018

Skills

  • Video Production
  • Social Media Management
  • Content Strategy
  • Digital Content
  • Content Marketing
  • Data Analytics
  • SEO
  • Video Production
  • Local SEO
  • Web Design
  • Ecommerce
  • Project Management
  • Audio Editing
  • Voice-Over
  • Radio Production
  • Digital Journalism
  • Interviews
  • Evergreen Content
  • Storytelling
  • TV/Film Journalism
  • Social Media Marketing
  • Podcast Production
  • Design
  • Video Editing
  • Photography
  • Digital Journalism
  • Audience Research

Testimonials

Cilents

Journalism

Search Engine Optimisation

First Page Ranking

My written and video content is consistently ranked in the top spot on Google and YouTube for my selected keywords. All of my content ranks on the first page for my desired keywords. Frequently featured on Google Discover.

Video Journalism

  • Surrey Police

  • This video is from 2018.

Expertise in creating informative video for social media sharing news content. This presenter-led example was created while employed at Eagle Radio with Surrey Police.

Social Media Journalism

Description

  • Eagle Radio Ltd

  • 2015 - 2019

Examples of social media posts I crafted while employed at Eagle Radio showing specifically design thumbnails, headlines and captions to get the most engagement. Highly engaged with video posts are also shown.

Cilents

Audio

I regularly join stations across the BBC Local Radio network and others to provide weekly TV and Film recommendations and share reaction to big shows such as The Great British Bake Off and The Apprentice. In 2023 I was chosen to host the primetime show on Glastonbury’s Worthy FM in 2023.

Podcasts

Coming Soon...

January Media Production
2024

Back To The Boardroom

The Apprentice
2024

In The Mix: The GBBO Podcast

The Great British Bake Off
2018-2021

The Stitch Up! (Guest)

The Great British Sewing Bee
2023

The Frasier Analysis (Guest)

Frasier and Cheers
2020

Voice-over

2024
Freelance

Voice-over Demo: Greer Riddell

Coming soon.

2022
BBC Local Radio

TV & Film Journalist Radio: Greer Riddell

Experience as a regular guest across the BBC Local Radio network discussing TV and Film recommendations, reaction to big episodes such as The Apprentice and the biggest stories in entertainment news.

2022
Various

Podcast Presenter Demo: Greer Riddell

Regularly host my own podcasts including about The Great British Bake Off and other TV themes. I have also been a guest on podcasts across the UK and USA including The Frasier Analysis also discussing Television.

Cilents

Video Voice-over

  • January Media Production

  • 2020 - Current

Experience with recording engaging voice-over for use in video content including long-form entertainment content for YouTube.

Podcast Presenting

  • In The Mix Podcast

  • 2018 - Current

Regular podcast host and guest for numerous shows including Back To The Boardoom: The Apprentice Podcast, In The Mix: The Great British Bake Off podcast. I have guested on UK and USA based podcasts.

Video

Storytelling

  • Kent Museum of the Moving Image

  • This video is from 2018.

Track record of telling both emotional and educational stories using video interviews. This example was made with the Kent Museum of the Moving Image to showcase their latest exhibitions. Also great for fundraising and digital journalism.

Entertainment

  • January Media Production

  • This video is from 2024.

Experience with using archival footage and researched clips to create long-form entertaining YouTube Videos. Also experience with Voice-over for engaging YouTube content.

YouTube Presenting

  • January Media Production

  • This video is from 2020.

Part of the YouTube Partner programme for my presenter-led YouTube videos. I have gained high views on videos about popular culture, TV Shows, films, books and recommendations. You can view more @greerstorm on YouTube.

TikTok, Reels & Shorts

  • January Media Production

  • These videos are from 2023.

Extensive experience in devising, producing and presenting vertical video for use on TikTok, Instagram Reels and YouTube Shorts. I have produced content for both my own channels as well as clients' including the University of Surrey.

Social Media Video

  • Eagle Radio Ltd

  • This video is from 2018.

Extensive experience in creating fun, comical and engaging social media video for media companies, brands and small businesses. This example is part of a series produced at Eagle Radio mimicking the Channel 4 TV show First Dates where a presenter heads out on 3 dates with 3 listeners.

Video Podcasts

  • Back To The Boardroom Podcast

  • This video is from 2024.

Regular guest and host of podcasts that also have a video element. I am responsible for creating my own as well as being involved as a contributor in others. This is an example of a Zoom based podcast episode.

National Video Campaigns

  • Local Radio Day

  • This video is from 2019.

This example is from Local Radio Day where radio stations across the United Kingdom shared video content with me to be made into a promotional and wrap-up montage of the day. This was used at a national level and in press releases after the event. Clips included are from across the BBC, UKRD Group and other local radio brands.

Panels & Conferences

  • Wired Goldsmiths University

  • This video is from 2018.

Experience in filming and editing live events, talks (e.g. TedTalks) and panels for later use on social media and as evergreen content on websites. In this case, I assisted Goldsmiths University and Wired Radio with filming their Women In Radio panel.

Promotional Videos

  • Thorpe Lakes Aquapark

  • This video is from 2019.

Track record of producing engaging presenter-led promotional videos for local businesses, restaurants, hospitality and attractions. Great for voucher promotion and paid social media advertising. This example is for Thorpe Lakes Aquapark made while employed at Eagle Radio.

Video Journalism

  • Surrey Police

  • This video is from 2018.

Expertise in creating informative video for social media sharing news content. This presenter-led example was created while employed at Eagle Radio with Surrey Police.

Food Videography

  • Surrey and Hampshire

  • This video is from 2019.

Skilled in creating appetising food videos for use on social media including TikTok. Good for promotional social media, showcasing menus on websites and tempting new customers or repeat business.

Events Videos

  • Warwick Finance Societies

  • This video is from 2015.

Experience in filming awards evenings, parties, conferences and panels. This example was created to document the Warwick Finance Societies Great Gatsby themed ball in 2015 and was shared with members as a memento from the night.

Branded Video Content

  • Mercedes Benz

  • This video is from 2018.

Expertise in creating branded video content that has been sponsored by local and national businesses. This examples shows a competition mechanic when Eagle Radio partnered with Mercedes Benz. Other examples include more traditional social media content but with a commercial sponsor as well as product placement and straight commercial videos.

Radio Production

  • The Peter Gordon Breakfast Show

  • This video is from 2019.

Specialist in using video/visualisation to promote live radio shows and features for use on social media. This helps to grow brand and allow audiences to connect with on-air personas and keep them entertained in parts of the day when the show is not on air. This is an example from The Peter Gordon Breakfast Show on Eagle Radio.

Vox Pops

  • RaW 1251AM

  • This video is from 2014.

Familiar with speaking to members of the public and filming “vox pop” style videos. Good for entertainment, surveys, testimonials and public opinion on news. This example was made during Arrivals Weekend at the University of Warwick.

Cilents

Social Media

Greer Riddell Portfolio - Greer Riddell Presenter - Greer Riddell Voice-over - Greer Riddell Journalist

Social Media Management

  • University of Surrey

  • 2022

Responsible for creating a content calendar and scheduling social media across the main University channels with content gathered from all faculties and departments. Working across staff and student communications to deliver key messages around wellbeing, fundraising, events, university rankings and results as well as key moments in the student journey such as examinations, graduation, clearing and welcome week.

Notable Achievements:
• April Fool’s Day: Designing and implementing an April Fool’s Day social media campaign changing the University logo from a Stag to a Goose and won a company-wide award in my first month employed at the company.
• TikTok Launch: Worked alongside the Marketing department to devise a successful and engaging TikTok strategy to grow student recruitment.

Clients include: All University Faculties and Departments, Surrey Sports Park, Surrey Students’ Union.

Social Media Video

Social Media Video

  • Eagle Radio Ltd

  • This video is from 2018.

Extensive experience in creating fun, comical and engaging social media video for media companies, brands and small businesses. This example is part of a series produced at Eagle Radio mimicking the Channel 4 TV show First Dates where a presenter heads out on 3 dates with 3 listeners.

TikTok, Reels & Shorts

  • January Media Production

  • These videos are from 2023.

Extensive experience in devising, producing and presenting vertical video for use on TikTok, Instagram Reels and YouTube Shorts. I have produced content for both my own channels as well as clients' including the University of Surrey.

Social Media Journalism

Description

  • Eagle Radio Ltd

  • 2015 - 2019

Examples of social media posts I crafted while employed at Eagle Radio showing specifically design thumbnails, headlines and captions to get the most engagement. Highly engaged with video posts are also shown.

Web Design & Ecommerce

Greer Riddell Portfolio - Greer Riddell Presenter - Greer Riddell Voice-over - Greer Riddell Journalist

Web Design & CMS

Developed my own magazine-style website during COVID19 to host articles, videos, podcasts etc. Successfully grew an international audience on the site and associated social media platforms especially YouTube and TikTok. The site delivers display advertising and YouTube/TikTok revenue but is also used as a content marketing tool for ecommerce.

Notable Achievements:
• Creator Programme: Member of both the YouTube Partner Programme and TikTok Creator Fund.
• High Ranking SEO: Built a website with a strong SEO strategy leading to first page Google ranking for all article and product keywords. Regularly featured on Google Discover.
• Built Own CMS and Templates: Built on Bolt CMS to create my own bespoke Content Management System using Twig templates.
Greer Riddell Portfolio - Greer Riddell Presenter - Greer Riddell Voice-over - Greer Riddell Journalist

January Media Shop

Developed a popular online store selling homeware and accessories relating to TV shows, film and popular culture for an 16-30 year old audience. Learning several methods of production and design to successfully create my own range of products including candles, t-shirts, scrunchies, greetings cards, tote bags, and pin badges.

Notable Achievements:
• Year 1 Sales: Achieved over 2,000 sales in first year of trading in 2020-2021 despite COVID19. Sales made across Shopify and Etsy only.
• USA Customers: Achieved regular business from UK customers (in every UK county) but also have a wide customer base in the USA, selling items in 48 states so far.

Shop Reviews

Shop Platforms

Search Engine Optimisation

First Page Ranking

My written and video content is consistently ranked in the top spot on Google and YouTube for my selected keywords. All of my content ranks on the first page for my desired keywords. Frequently featured on Google Discover.